Seven advantages of digitally printed flexible packaging
Reduced turnaround time: With digital print packaging design software, all a brand needs to do is a digital design file. This makes the process faster than if you would need to set up a physical plate. Therefore, orders can be fulfilled within a few days.
Ability to print multiple SKUs: Brands can choose as many orders as they want for each design without the hassle of opting for digital printing. These orders can also be made in a sequence if desired. A web-to-print solution enables this.
Easy to change: Digital print packaging design software uses digital designs that can be adjusted when needed to print new designs. There is no need to set up physical plates, making changes cheaper and easier.
Print on Demand: Digitally printed product packaging design software allows brands to print as many orders as they need. This allows them to respond quickly to changes in demand and prevents excess inventory from building up, saving material and money.
Easier seasonal promotions: The “print-on-demand” aspect of digital print product design software means brands can experiment with short-run designs, such as seasonal or region-specific promotions, without breaking the bank.
Environmentally friendly: Digital print product design software uses far fewer resources than traditional print and has a lower overall carbon footprint. For example, no printing plates are required, which means less material is used up. Digital printing of flexible packaging can also reduce waste by extending the shelf life of products.
Versatile: Online digital print packaging design software allows brands to customize their packaging in far more ways than any other technology. It also provides product tracking and traceability at any stage, digital consumer interaction via QR codes, and protection against counterfeiting or theft.
Ultimately, the type of packaging a manufacturer chooses will depend on the product's requirements, as well as any brand specifications that may need to be met. The advantages of flexible packaging are that it is disposable, durable, lightweight, inexpensive and environmentally friendly, which makes it an obvious choice for most consumer products.
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