A recent industry report released by MarketInsights, a leading consumer research firm, reveals that stand-up pouches have become the most popular pet food packaging choice in North America. The report, which analyzes consumer preferences and industry trends, highlights the shift towards more convenient and sustainable packaging options in the pet food market.
According to the report, stand-up pouches are favored for their user-friendly design, which includes resealable zippers and tear notches for easy opening. These features, combined with their ability to stand upright on shelves for better visibility and storage, make them an appealing option for pet owners.
“The stand-up pouch is more than just packaging; it's a reflection of the modern consumer’s desire for convenience, quality, and sustainability,” said MarketInsights spokesperson, Jenna Walters. “Our research shows that pet owners prefer these pouches as they are easier to handle, store, and also tend to be more eco-friendly than traditional packaging options.”
The report also notes that many stand-up pouches used in pet food packaging are made from recyclable materials, aligning with the growing environmental consciousness among consumers. This trend is supported by several pet food brands that have committed to using sustainable packaging to reduce their carbon footprint.
In addition to stand-up pouches, the report identifies other popular packaging types in the pet food sector, including flat-bottom bags and gusseted bags, which are commonly used for bulk pet food due to their capacity and stackability.
The findings of this report are expected to influence future packaging strategies of pet food manufacturers and distributors, as they align with consumer preferences for convenience, sustainability, and aesthetics.
Post time: Nov-18-2023